A shoe company wanted to expand its business.
The top management decided to send a team of marketing professionals to assess market feasibility in a remote, small and poor region.
After a study of about two months, the team sent a report that there was no market for shoes in that region because no one wore shoes.
Another shoe company also sent its marketing team to the same place.
After a study of about two months, the team concluded that the place had a great market potential because no one wore shoes.
Opportunity never knocks on the door.
You have to knock opportunities’ doors, and they are all around you.
– Thomas J. Watson
